2016-10-15 09.36.33

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Are you committing Chiropractic Marketing suicide in your practice without intending or planning to? Most docs are! Join Frank as he interviews long-time, dear friend Kathy Mills Chang, founder and CEO of KMC University, the one person he considers the top expert on the planet on all things compliance when it comes to running a practice. Listen in for some advice from Kathy only given in her award winning keynotes, seminars and materials to clients-only. Get an inside sneak peek as Frank grills her on the hard issues. Are you making offers to the public in your marketing? Do you bonus staff for marketing? Well,Read More →

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Listen to “e31 Hiring CA’s That Don’t Flake” on Spreaker. The war is over! Hiring Chiropractic Marketing Assistants just got simplified! There has been a war going on between doctors of Chiropractic and Marketing CA’s, a long-standing one of bonus, qualification and value. All of these have been bones of contention between doctor and marketing staff, that is, until today. This is the podcast episode that broke it opened and spawned the manual that changed it all: Frank’s definitive “How to Hire, Motivate and Pay Chiropractic Marketing Assistants” Practice marketing dilemma solved, simply and effectively, without breaking the bank! Join Frank as he discusses theRead More →

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That moment when chiropractic marketing is too much for you, the practice owner, to handle! The first, and most natural action to do as you grow a practice is to delegate. It is an inevitable activity if any growth is to occur in any practice. You can only handle so much. Being a practice owner, the entrepreneur in charge of growing the practice, you have to do all of it yourself, despite having only learned your craft in school. So learning and operating marketing, billing and administration is a job in and of itself. At some point, each of these activities must, in turn, beRead More →

2017-01-21 11.54.01

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The pivotal, maiden voyage episode of WW4P that started all the trouble! Hey, it’s Frank Sardella and, before I started saying “I’m Frank Sardella and I’m SO happy to be with you here today in our podcast show…”, I had to get on the air and just tell my story. It was important to me to tell you what I am about, why I do what I do, what my goals and aspirations are with Chiropractic and wellness advocacy, and what I intend to accomplish through my show. What I got from this episode was not just attention but something else much more surprising andRead More →