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That moment when chiropractic marketing is too much for you, the practice owner, to handle! The first, and most natural action to do as you grow a practice is to delegate. It is an inevitable activity if any growth is to occur in any practice. You can only handle so much. Being a practice owner, the entrepreneur in charge of growing the practice, you have to do all of it yourself, despite having only learned your craft in school. So learning and operating marketing, billing and administration is a job in and of itself. At some point, each of these activities must, in turn, beRead More →

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The pivotal, maiden voyage episode of WW4P that started all the trouble! Hey, it’s Frank Sardella and, before I started saying “I’m Frank Sardella and I’m SO happy to be with you here today in our podcast show…”, I had to get on the air and just tell my story. It was important to me to tell you what I am about, why I do what I do, what my goals and aspirations are with Chiropractic and wellness advocacy, and what I intend to accomplish through my show. What I got from this episode was not just attention but something else much more surprising andRead More →