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Category: Interviews

e38 Success Through Innovation and a Killer Back Story


A must-hear episode, join Frank and very special guests Lauren and Adam Benbassat, creators of the Mele, instant shake meal replacement they innovated out of necessity. Join these two corporate employees turned entrepreneurs who now SELL their product successfully to the corporate demographic and have attracted the interest and attention of corporate HR people. Here is a lesson to be learned about practice growth. Don’t miss this epic episode! Check out the Mele Shake product under its new name on the Realm Foods Website here.

e37 Inspiration Can Transform Your Practice


Join Frank and his special guest, Nanette DeGroat, entrepreneur who lost miracle weight and started her own empire on inspiration alone, quitting her secure high school math teaching job. She put 4,000 people through her program her first 4 years in business with her company Breakthrough M2 and didn’t do ANY marketing. Learn how you can apply the ripple effect principle of contagious inspiration to boom your practice. Listen in and get inspired and check out Nan’s Breakthrough M2 webiste here.

e33 How to Hire Killer Associates


Join Frank and his special guest, Fran Failla, owner of ChiroCover Inc. Placement brokers for chiropractors seeking temporary coverage and permanent associate placement. Today, Frank grills Fran on the best qualities to look for in recruiting and onboarding associates. Hiring nightmares? Associate problems? Here is the episode for you. Visit ChiroCover.com here for more details on chiropractic coverage and associate doctor placement.

e25 How to Cut Through the Noise and Get Heard


You need to diversify chiropractic marketing to achieve practice growth. But how do you cut through the “noise” that prospects and even former patients are tuning out? How do you get their attention and how do you keep it for the long term? Join Frank and special guest Barry Coziahr of Response Targeted Marketing for things you definitely didn’t know about email engagement of prospects and patients without fail!

e19 How to Leverage Patient Feedback Into a Net Gain


What is behind failed chiropractic marketing efforts? What is the biggest practice growth stopper? How can you make sure every marketing effort WORKS? Today’s episode is the one. Join Frank and special guest Marketing Expert and Consultant David Sanders of Creative Business Strategies who has the purpose to help integrative and complementary medicine docs achieve more-than-ideal practice size and get chiropractic expanded. Listen up!

e18 The 5 Deadliest Practice Mistakes! witn Ray Foxworth of ChiroHealth USA


Are you doing one of the 5 deadliest things in practice right now without even knowing? A suprising number of docs are and it’s not just chiropractic marketing that is to blame. Join Frank and his special guest, founder of ChiroHealth USA, Dr Ray Foxworth and learn about the hidden problem and the several solutions you can do right now to pul the stops off your practice growth!

e16 How to Boost Your Practice Image


How are you perceived by potential patients in your community? Are they seeing or understanding what you want them to see or understand? What might be confusing them? Join Frank and special guest Jack Potter, 48-year veteran, branding and design expert, as they take you through the do’s and DEFINITELY DO NOTS of chiropractic marketing.