A must-hear episode, join Frank and very special guests Lauren and Adam Benbassat, creators of the Mele, instant shake meal replacement they innovated out of necessity. Join these two corporate employees turned entrepreneurs who now SELL their product successfully to the corporate demographic and have attracted the interest and attention of corporate HR people. Here is a lesson to be learned about practice growth. Don’t miss this epic episode! Check out the Mele Shake product under its new name on the Realm Foods Website here.
Category: Episodes
Join Frank and his special guest, Nanette DeGroat, entrepreneur who lost miracle weight and started her own empire on inspiration alone, quitting her secure high school math teaching job. She put 4,000 people through her program her first 4 years in business with her company Breakthrough M2 and didn’t do ANY marketing. Learn how you can apply the ripple effect principle of contagious inspiration to boom your practice. Listen in and get inspired and check out Nan’s Breakthrough M2 webiste here.
Get in the car with Frank for his first episode of his mini-series “From the Road” where he discusses PASSION and how it affects the results of chiropractic marketing to grow your practice. Passion is shown to have a positive influence on campaign results and now you can master it and get more people under care than ever!
Join Frank and his special guest, Fran Failla, owner of ChiroCover Inc. Placement brokers for chiropractors seeking temporary coverage and permanent associate placement. Today, Frank grills Fran on the best qualities to look for in recruiting and onboarding associates. Hiring nightmares? Associate problems? Here is the episode for you. Visit ChiroCover.com here for more details on chiropractic coverage and associate doctor placement.
Join Frank with his guest Monika Sardella (his wife and Personnel Director for a busy 70+ staff practice) as they tackle recruiting and hiring pitfalls and methods. Learn what you need to correct to get the perfect CA and how to end the endless failure of the hiring process.
Get all your CA’s together and join Frank Sardella as he tackles the subject of CA’s. After years of feedback heard from docs on staffing and CA’s, training, hiring, etc., and prompted by a recent client call on that very subject, Frank took to the mic to talk directly to CA’s to indoctrinate them on how to be “super-CA’s” and create job security while becoming a model member of the staff.
Almost a continuation of the last episode, Frank is both pumped and pissed all at the same time. Learn the 3 groups involved in the fate of your practice, who’s with you and who’s against you and who is on who’s side. You can’t grow your practice with any chiropractic marketing until you understand a thing or two about these three groups. Tune in, buckle up and get the hot dope on what Frank has in store for you next.
Frank is both FIRED UP and PISSED OFF all at the same time. “If you’re engaging in chiropractic marketing or any practice growth and it’s not fun, you hate what you do!” is one of the themes discussed in this unscripted, unorthodox podcast Frank does off-the-cuff without so much as a script or outline. Join Frank as he steps it up to levels unknown of motivation and decision on whether you are in or out in terms of what you’re doing in practice. WARNING: Not for the meek, weak, unmotivated or especially the victim!
You need to diversify chiropractic marketing to achieve practice growth. But how do you cut through the “noise” that prospects and even former patients are tuning out? How do you get their attention and how do you keep it for the long term? Join Frank and special guest Barry Coziahr of Response Targeted Marketing for things you definitely didn’t know about email engagement of prospects and patients without fail!
AC/DC said, It’s a long way to the top if you wanna rock ‘n roll” but how long is the way to the top for you? You ask “I’m doing all this marketing where is everybody?” Why doesn’t your chiropractic marketing seem to be growing your practice? Is practice growth even possible? How do you expand in the face of adversity and make it like many famous entrepreneurial types have done in the past? Tune in as Frank discusses in depth how to calculate it and keep patient and sane while spending the real-time it takes in this very special episode of the podcast!